Web design for dentists
A dental website has to do two things at once: get someone in pain to an appointment in about a minute, and stay inside the advertising rules that apply to every registered health practitioner in Australia. We build practice sites around both, which means no testimonial slider and no results claims that have to come down later.
Child Dental Benefits Schedule
The cap is indexed each 1 January and eligibility is tested yearly, so a bulk billing page is dated and updated when the amount moves.
Therapeutic Goods Advertising Code
The Therapeutic Goods Act bars advertising prescription-only substances to the public, so injectables and sedation pages name the treatment only.
Scope of practice standard
Each dental division of registration carries its own scope of practice, so the services a page promotes have to match the practitioners behind them.
What dentists need from a website
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Advertising rules that ban testimonials
The National Law prohibits using testimonials about clinical care to advertise a regulated health service, so the review carousel most web designers reach for is off the table. The obligation sits with the advertiser, which means the practice as a business, not only the individual dentist.
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Patients in pain decide quickly
A cracked tooth on a Saturday morning is a phone search, not a browsing session, and the practice that is easiest to reach usually gets the appointment. The same site also has to settle someone who has been putting off a check-up for years, which needs a completely different tone on a different page.
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Fees, gaps and health fund questions
People want to know the likely gap, whether you are a preferred provider for their fund, and whether their child is eligible under the Child Dental Benefits Schedule, before they pick up the phone. Any offer or discount you publish also has to carry its terms, eligibility and expiry, which rules out a bare new-patient banner.
What we build for dentists
Treatment pages that stay compliant
A custom WordPress theme with a treatment page template for each service you provide, structured around what the treatment involves, what to expect on the day and what affects the fee, with no testimonial block designed into the layout.
Practitioner and team profiles
Consistent profile pages listing each dentist's qualifications, registration and areas of practice, worded so a general dentist's page never reads as a specialist's.
Before-and-after galleries with consent
A gallery built in-house that keeps each case's consent status, matched image pairs and explanatory text together, so a set of photos cannot go live without the context that has to sit with it.
Emergency and booking flow
A hand-coded, fast-loading site where the phone number is a one-tap call, the emergency page is one tap from anywhere, and your existing booking system is connected rather than replaced.
Secure new patient forms
Medical history and new patient forms on Australian hosting, with the health information they collect handled carefully instead of landing in a shared reception inbox.
Updates, backups and small changes
Ongoing care covering WordPress and plugin updates, backups, monitoring and security patching, plus the small edits a practice actually needs, like a new dentist, revised fees or holiday hours.
Common questions
Can we put patient reviews on our website?
Not as testimonials about clinical care. The National Law prohibits using those to advertise a regulated health service, and because the obligation falls on the advertiser, the practice carries it as much as the individual dentist. Reviews sitting on a platform you do not control, such as Google, are treated differently from reviews you publish or curate yourself, so pulling them onto your site or into a widget is the risky part. We build the reassurance a different way: plain treatment explanations, accurate team credentials and honest detail about what a visit is like.
We are a general practice that provides orthodontic treatment. How should that page be worded?
Titles such as orthodontist and periodontist are restricted to dentists holding specialist registration in that field, and phrases like specialist or specialises in carry the same weight. A general practice can describe the treatments it provides and the training its dentists have completed, as long as the page does not imply registration the practice does not hold. We write it that way by default, and we would still recommend your own adviser or professional association reviews the final wording before launch.
Can the site work with the booking software we already use?
Usually yes. We connect the site to the booking or practice management system you already run rather than asking you to change it, though what is possible depends on what that system exposes, so we check before promising an integration and can build the missing piece in-house if there is a gap. We would also keep the phone number prominent, because someone with a broken tooth on a weekend wants a person, not a form.