Web design for real estate agencies
Buyers tend to start on the portals. Your own site is where a vendor decides whether to call you for an appraisal, where a landlord sizes up your property management, and where every listing has to be current and correct.
AUSTRAC customer due diligence
Sales agents became reporting entities in 2026, so identity checks belong in that regulated workflow rather than a website form.
Property alert consent records
Property alert and newsletter sign-ups have to record consent, identify the sender and carry a working unsubscribe in every send.
State agent licensing
Each state licenses agents separately and publishes a public register, so the trading name and licence details on the site have to match it.
What real estate agencies need from a website
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Listings go stale within hours
A property can be listed, price-adjusted, put under offer and sold inside the same week. If an agent has to update the CRM and then update the website, the website is wrong by Saturday morning.
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Price and rent rules vary by state
A Queensland auction campaign runs without any price guide, a Victorian residential sale listing has to carry a Statement of Information, and rental ads in most states must show one fixed figure rather than a range. A single listing template has to handle all of that without an agent touching code.
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Photo-heavy pages still have to be fast
Galleries, floor plans, video and virtual tours are the reason someone opens a listing at all, and they are also what makes the page crawl. Most people are looking on a phone, standing outside an open home.
What we build for real estate agencies
Listing feed from your CRM
An integration that pulls sale and rental listings out of Rex, VaultRE, Agentbox, Box+Dice or Eagle, by REAXML feed or API, so agents keep working where they already work.
Property search buyers can use
Filtering by suburb, price, bedrooms, land size and status, with sold and leased results kept as real pages rather than deleted once the campaign ends.
Listing templates that follow the rules
Price display that can be switched off for an auction campaign, a place for a Statement of Information, and rentals locked to a single fixed amount.
Fast galleries and floor plans
Hand-coded image handling and Australian hosting, so a full photo set, floor plan and virtual tour are not sending megabytes a phone does not need.
Appraisal and rental enquiry forms
Separate paths for sellers, landlords and renters, routed to the right person or CRM record instead of landing in one shared contact inbox.
Care through live campaigns
Updates, backups, security patching and monitoring of the listing feed, plus the small changes that come up mid-campaign.
Common questions
Can the website pull listings straight from our CRM?
In most cases, yes. The agency CRMs used in Australia either publish a REAXML feed or offer an API, and we build against whichever one you run, so a listing is never entered twice. If yours does neither, we will tell you that before you commit to a build.
Do we still need realestate.com.au and Domain?
Yes. Most buyers and renters start on the portals, and your own site does not change that. It does the work the portals will not do for you: appraisal and property management enquiries, agent profiles, sold and leased history, and suburb content that stays yours rather than sitting inside a subscription.
Should rental applications be taken on our website?
Usually not. Most agencies run applications through a dedicated platform, and it is cleaner to link into that from the listing than to collect identity documents on your own site. If you do want a form on your site, we build it to ask only for what is needed and to store it securely, since the rules on what agents can collect from renters have tightened.