Web design for aged care providers
Most aged care enquiries begin with a family member reading your website at night, a few days after a phone call from a hospital. The site has to answer plainly, carry the pricing and quality information you are required to publish, and work as well for someone in their eighties as for their daughter on a phone.
Registration categories
Under the Aged Care Act 2024 a provider delivers only the categories it is registered in, so service pages are scoped to that registration.
Statement of Rights
The Statement of Rights covers being informed and raising a concern, so both pathways sit in the navigation rather than inside a policy PDF.
Specialisation Verification Framework
A claim to specialise in care for veterans, LGBTI or culturally diverse groups is verified first, so those pages follow the department's listing.
What aged care providers need from a website
-
The resident and the adult child arranging it
The person moving into care and the adult child arranging it want different things from the same page. One needs plain language and reassurance, the other wants fees, availability and what happens next, and a discharge date means neither has the patience to hunt.
-
Published prices that stay current
Support at Home providers publish the price they charge most often for each service on their own website as well as on My Aged Care, and residential homes publish room prices on their site, in printed material and on the portal. A price page built by hand drifts out of step, and pricing transparency is something the department has said it is actively monitoring.
-
Advertising rules around clinical care
Where a page advertises nursing or clinical care, the National Law advertising rules apply, and testimonials about the clinical side of that service are not permitted in that advertising. It rules out the family-quote carousel most care websites lean on, so trust has to be earned another way.
What we build for aged care providers
Care home and service pages
Custom-designed pages for each home and each service line, using the same words families meet on My Aged Care, so residential care, Support at Home, respite and CHSP are easy to tell apart.
A pricing page you control
Published prices, billable units and room rates held in structured WordPress fields your team edits directly, rather than a PDF someone has to re-export.
Tour, vacancy and referral forms
Custom plugin work that routes tour requests, vacancy enquiries, referral code details and feedback or complaints to the right team's inbox, with the fields your intake staff actually need.
Accessibility for older readers
Type that scales without breaking the layout, strong contrast, full keyboard and screen reader support, and touch targets sized for hands that are not steady.
Translated and Easy Read pages
A content structure that lets key pages carry translated and plain-language versions for the communities you serve, rather than a machine-translation widget bolted on top.
Hosting, patching and small changes
Australian hosting, backups, monitoring and security patching, plus the small edits such as a new vacancy, a changed fee or a staff photo, handled as they come up.
Common questions
Can we put family testimonials on the site?
Where a page is advertising nursing or clinical care, the National Law advertising rules apply, and testimonials about the clinical aspects of that service are not permitted in that advertising. We design around it instead: the quality information you already publish, plain descriptions of daily life in the home, clinical governance and staffing detail, and photography of the actual place rather than stock. If you want a definitive read on a particular quote or page, that is one for your compliance adviser, and we build to whatever they decide.
Who updates our prices when they change?
Your team does, from the WordPress admin. We build price tables as structured fields, so one edit updates the page, the printable version and any summary blocks together, with the correct billable units held in the same place. Keeping the My Aged Care portal in step is still a separate step at your end, so we set the site up to make that easy to check rather than easy to forget.
Should each of our homes have its own website?
Usually one site with a page per home works better, sharing the same navigation, forms and pricing structure, so a family comparing two of your homes never has to learn a second layout. Separate sites make sense when homes carry genuinely different brands or ownership. We work that out with you before design starts, because it changes the content model underneath.