Web design for GP clinics
Most people arrive at a general practice website with four questions: are you taking new patients, what will it cost, when are you open, and how do I book. The job is to answer those on the first screen, keep the practice information easy to change, and stay inside the advertising rules that apply to regulated health services.
Ahpra register of practitioners
Registration status, conditions and endorsements are public on the Ahpra register, so a profile page can be checked line by line against it.
Health information under APP 6
Health information is sensitive information under the Privacy Act, so the privacy policy is a page on the site and forms say what they collect.
Therapeutic Goods Act
Prescription-only medicines cannot be advertised to the public, so a weight management page describes the consultation, not the medicine.
What GP clinics need from a website
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Ahpra rules limit what you can say
The National Law does not allow testimonials about clinical care, treatment or outcomes to be used in advertising a regulated health service, and a practice website is advertising. That removes the review carousel, the star rating and the patient success story most small business sites are built around, so the site has to earn trust through clarity instead.
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Practice information that has to stay current
The RACGP Standards expect patients to be able to find your consulting hours, after-hours arrangements, billing principles, appointment types, health information policy and complaints process, and to find them updated when they change. On many sites that content is locked in a downloadable sheet or hard-coded into a template, so it drifts and reception answers the difference by phone.
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A patient list that skews older
General practice audiences include older patients, people with low vision, carers ringing on someone else's behalf, and families who speak a language other than English at home. Small type, low contrast, and a booking widget that only behaves on a desktop all end the same way, with another call to the front desk.
What we build for GP clinics
Booking and phone, one tap away
We embed the booking platform you already use, whether that is HotDoc, HealthEngine or whatever your practice management software supports, so it loads quickly on a phone, appears on every page, and never buries the practice number.
Doctor and nurse profile pages
A custom WordPress content type for each practitioner, with fields for qualifications, languages spoken, availability and areas of practice, worded to describe substantial experience rather than imply a recognised specialty.
Fees, billing and eligibility pages
One plain page covering billing principles, bulk billing arrangements, MyMedicare registration and what telehealth eligibility means for your patients, built so it can be corrected the day a rule changes.
Practice information as real pages
Hours, after-hours and emergency arrangements, appointment types, results and repeat script policies, privacy and feedback processes published as pages your team can edit in place, not a printed sheet that dates the moment it leaves the printer.
Forms built for health information
New patient registration, repeat prescription and results enquiry forms developed in-house on Australian hosting, so submissions land where your practice decides instead of in a chain of forwarded email.
Care between roster and billing changes
Updates, backups, monitoring and security patching, plus the ordinary changes a practice needs, such as a GP finishing up, a public holiday closure, or books opening to new patients again.
Common questions
A patient left us a good Google review. Can we quote it on the site?
Not ones that discuss clinical care, treatment or outcomes, because testimonials are not permitted in advertising a regulated health service and your website counts as advertising. An automatic review feed is a particular risk, since it publishes whatever a patient decides to write, so it is not something we would build into a practice site. For a ruling on specific wording, Ahpra's advertising resources and your medical defence organisation are the right source.
Can patients complete a new patient registration form on the site?
Yes, and we build it as a custom form on Australian hosting rather than a generic plugin, so submissions go where your practice decides and nowhere else. The Privacy Act applies to health service providers regardless of practice size, so we agree in writing where the data lands and who can reach it before anything is built. Where the form belongs inside your booking or practice management system instead, we will say so and link to it.
Our doctors, hours and billing change constantly. Who keeps the site right?
Your team does, for the day to day. Rosters, closures, billing notes and practitioner profiles are built as simple fields your practice manager edits in WordPress, and training and handover are part of every build. If you would rather hand that over, the care plan covers it along with updates, backups and monitoring, so the website is never the last place a change lands.